Lionel Messi ads boosts WeChat to 100 million users outside of China

Lionel Messi WeChatMessaging app WeChat moved from 70 millions users outside of China to 100 million, according to Tech in Asia.

China’s largest web company Tencent, the makers of WeChat, tapped football star Lionel Messi in July as its new global ambassador and TV ad star. Billboards and TV spots featuring Messi appeared in numerous countries, which seem to have accelerated WeChat’s registered user base outside of China. WeChat went from 50 million users to 70 million in six weeks and from 50 million to 100 million in three months.

WeChat’s last reported total registered user base was 400 million. Tencent revealed yesterday in its Q2 2013 earnings report that 236 million of its 400 million registered users are monthly active users.

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